Polli
BRAND DESIGN | UNIVERSITY PROJECT | 2025
Polli is a mock modern Australian gardening brand for families focused on building a better future together with the children who are going to grow up in it. Polli’s mission is to colour the world with native wildflowers to protect vital pollinators, and let biodiversity bloom.
Problem
Taking the frightening issue of pollinator species decline and developing a visual identity for a brand that makes saving pollinators feel hopeful, fun and achievable.
Design Intent
To create a unique, modern brand identity that feels playful, joyful and colourful, and encourages young families to get outdoors and protect pollinator species by planting native wildflowers.
Solution
I shaped Polli’s family friendly identity through the use of a bright colour palette inspired by native wildflowers, soft rounded shapes for a playful feeling, and a dynamic logo of a bee diving for a flower’s nectar.
Insight
Finding the balance between readability and the bee shape being recognisable in the logo was an exciting challenge. Executing this design taught me a lot about gestalt principles, and reminded me that simplicity is often key for logo design.
Logo Development
small selection of thumbnail sketches
final logo concept sketch
draft digital iterations
