The SAE50: Shape the Future competition was an global design challenge for SAE students across the world to create special edition logo concept that builds upon SAE’s existing brand identity, celebrates 50 years of creative media education and looks forward to the future.

To call upon SAE’s heritage my design is inspired by reel to reel audio converters and film reels, and speaks to the brands future through an enduring shape resemblant of an infinity sign. The shape points upwards to the right to represent looking towards the future.

My logo concept won SAE’s design competition and I received my award in Cologne, Germany. A slightly adapted version of my logo is currently being used by SAE campuses globally for their anniversary year.